Graphic design has always been a dynamic industry. Unfortunately, most people only identify trends years after they have happened, considering that most of them are difficult to spot. Whether you are a graphic designer or someone with an interest in it, it is essential to understand the fundamentals of graphic design.
Here are some graphic design trends you need to know.
Emphasis on Simplicity
For a long time, consumers have been subject to complicated designs and clutter. In recent years, however, preferences are given to simple designs. Considering that consumers appreciate simple designs, this trend shows no signs of slowing down. So it makes sense that designers should embrace simplicity in their work.
Symmetrical layouts have always been a standard as far as graphic design is concerned. This has made them become somehow generic to the years, and designers have found a better way of capturing the attention of their readers by using asymmetrical designs.
Graphic design has been subject to a noticeable shift towards the use of sophisticated typography. In an attempt to add some personality into their works, some designers have resorted to using custom fonts. Considering that you might be using a similar font to those used by other brands, the use of disruptive typography is the way to go, as far as adding some extra personality is concerned.
The use of colour gradients is here to stay. Most companies and designers have turned away from the use of flat colours, especially when it comes to branding. This has seen them come up with a relatively new design practice of using dual tone gradients to add some flair into their designs.
Graphic design practices are not cast in stone. Thus, as much as some basic principles should be adhered to, graphic designers ought to follow the trends. The rule of the thumb is to always come up with designs that stand out.