Posters present a fun and effective way to pass on a message. However, the effectiveness of the advertisement at passing the intended message depends on how it is designed. As a designer, it is undoubtedly imperative to get the design right. That said, the following design tips will help you learn how to create a stunning poster or appreciate great designs.
Make it Legible
Posters are mostly used to ignite interest and communicate. Thus, critical information such as the headlines should be easy to read from a distance. Ideally, posters should have three distinct segments; headline, details, and fine prints. As for sizing, the heading should be broad, the font size used for details should be at least half that of the headlines, and the fine print should be even smaller.
Consider the Location
When designing a poster, you should have an idea of where it will be placed. From there, you might make some design decisions such as the font size to use, contrast, need for visual clutter, and the aspect ratio among others. You not only need to think about the visual elements here but external factors offering visual contrast, such as the colour of the wall, are equally important.
Ignite Interest with Typography
Typography principles used in poster design are essentially similar to those used in other genres of graphic design. You need to choose the font and arrange it in a way that sets the mood of the event. It is indeed worth noting that some of the best posters only use fonts and do not use images. Well, poster design is all about igniting interest and passing on the message.
At a time when a lot of focus is placed on online graphic design, poster design can also help you grow your business. Posters are cost-effective considering that they are not expensive and one poster can serve a vast audience.